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The web site spineresearch.org states the following, "The Sonoran Spine Research and Education Foundation SSREF is an independent, non-profit organization." We noticed that the webpage also stated " We support public awareness programs and advocacy groups for spinal disorders." It also said " We also conduct and support spine research activities. Projects of interest include pediatric and adult scoliosis, kyphosis, spine trauma, osteoporosis, spondylolisthesis, degenerative disk disease and work related back injuries. The Sonoran Spine Center offers visiting spine surgeons." The header had Sonoran Spine Research and Education Foundation as the highest ranking optimized keyword. This keyword is followed by clinical spine research studies, spinal disorders, and pediatric and adult scoliosis which isn't as urgent as Sonoran Spine Research and Education Foundation. The other words spineresearch.org used was kyphosis. spine trauma is included but might not be understood by web crawlers.